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Wednesday, May 23, 2007

Cubix expanding Breeze Cards to Park 'n Rides







Speaking of Breeze Cards.... Cubic Transportation Systems, the company MARTA hired to develop their new fare system, is showcasing their plans for the next phase of the Breeze Card network. Today at the International Parking Institute's annual conference in Tampa, Cubic presented current plans to incorporate the park and ride lots throughout the system beginning June 1st. As far as specifics go:
There are no parking fees for patrons who enter the lot, ride on the MARTA system, and exit the lot on the same day. For those who park and ride for more than one day or for those who park in the lot but do not ride the system, the fees can be paid via stored value debits at the exit controller or at either ticket vending machines or cashier terminals upon exit.
Not only do they work with current Breeze cards, but they will incorporate VoIP technology for instant customer service from all parking gates. MARTA is the first network in the country to utilize an "all-contactless public transport smart card fare system", but not to be outdone by any other system in the near future, Cubic has awarded $5.78 Million in contracts to integrate all 4 of the major regional bus systems into the Breeze Card system. This includes Gwinnett County Transit, Cobb Community Transit, Clayton County C-Tran and the Georgia Regional Transportation Authority. Getting Gwinnett, Cobb, Clayton, and GRTA in on the system is a huge step in consolidating Atlanta's transit systems and it's good to see these ideas actually becoming reality.

Source: MarketWIRE

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